Since 1962, Virutex woodworking machinery and tools have achieved worldwide prestige for their quality, robustness, efficiency and precision, ahead of the major multinationals in the sector.
Its technical department has advanced design systems and modern laboratories where they work to continue perfecting new machines. One of its premises is to innovate constantly. Virutex has an excellent, highly qualified team, capable of guaranteeing a very high level of precision and perfection in all its projects, together with the unparalleled quality of its products.
What did we do?
Mindset Digital developed a digital marketing plan to launch in the North American market (USA and Canada), with a B2C and B2B ecommerce sales strategy for Virutextools.com ecommerce.
To this end, the Mindset Digital team of experts carried out the following actions:
- We carry out a complete benchmarking of the competition from the point of view of online marketing and digital channels.
- We analyse SEO positioning (Search Engine Optimisation)
- We analyse the communication and storytelling of each of the competitors.
- Definition of the buyer’s personality, buyer persona (professionals and amateurs in the carpentry sector).
- Customer journey analysis
- Structure of PPC (Pay Per Click) campaigns in Google Ads (Adwords) and Facebook Ads and your action plan in these online campaigns.
- We conducted a study of influencer levers on YouTube and Instagram.
- We implemented Connectif’ s marketing automation tool for sending automated emails, offers, cross-sales and Trustpilot reviews.
How did we do it?
On the other hand, we also manage your ecommerce in the USA and Canada, from CRO (Conversion Rate Optimisation) techniques, growth hacking, content planning on social networks (Facebook and Instagram), improving analytics, UX (User experience) and web usability (Google Analytics and Hotjar) to be able to make decisions with rigorous data.
In addition, it also seemed appropriate, not only to increase sales on digital channels, but also to reach more people, to open and manage the Amazon seller channel (Virutextools showcase).
The marketing and digital transformation plan we drew up at the start has become Virutex’s roadmap. Its new digital strategy, which we execute on a daily basis, is reviewed weekly and we follow up with management on a monthly basis.
Mindset Digital has successfully assisted a traditionally industrial company with distributors across Europe and the world, enhancing its global hybrid model with the growth of the B2C channel.
