The renowned “Casa Vicens”, owned by Banca Mora, is the first masterpiece of the Spanish architect Antoni Gaudí. It is located at Carrer de les Carolines number 18-24, in what is now the district of Gràcia.
Built between 1883 and 1885 as the summer home of the Vicens family. Gaudí, the greatest representative of Catalan modernism, displayed his incomparable talent, creating a monument that now, thanks to the association “Casa Vicens Gaudí”, is considered an essential visit for tourists who are travelling to Barcelona for the first time and are looking beyond the mass-produced tourist icons.
Declared a World Heritage Site by Unesco in July 2005 and “Prize for the Best Building” awarded by Barcelona City Council, it is presented as an essential work for understanding its architectural language and the development of Modernisme in Barcelona. It is an oasis in the middle of Barcelona.
What did we do?
The Mindset Digital team accompanies the monument’s management team in the new online marketing strategy and management of digitisation as a tourist monument. Hugo Palomar joined the team a year after the initial opening of the monument and helped to consolidate its positioning as a tourist attraction.
Mindset Digital’s daily work consists of the management of online channels for PPC campaigns (Google Adwords, Facebook Ads), visibility improvement strategy through Trip Advisor, as well as the planning of KPI’s for key operations management. In addition, the Mindset Digital team, thanks to its extensive experience in tourism, complements its services with the creation of new B2B channels and management of an efficient sales strategy through its online distributors.
How did we do it?
Mindset Digital’s work focuses on the digitalisation of the company from each of its areas, database management with the CRM Hubspot, the integration of a customer service system and coordination in relation to digital platforms. Thanks to this work, Casa Vicens continues to consolidate its model in a world that has been changing since the COVID-19 pandemic.
Opinions
“Mindset Digital has helped us put our project on the market. The best guide to navigate the complexity where we have to operate.”
