360º Marketing agency

Paid Media Agency in Barcelona

Scale your sales with the help of our online marketing and digital business experts.

Why is Paid Media essential for your digital business?

At Mindset Digital, we know that Paid Media is a key component to maximise the digital presence of your business. Within this approach, we highlight two main branches:

SEM (Search Engine Marketing): focused on paid advertising on search engines such as Google Ads, Bing Ads and marketplaces such as Amazon Ads, to attract users with high purchase intent.
Social Ads: advertising campaigns on social networks such as Meta Ads (Instagram and Facebook), LinkedIn, TikTok and more, designed to increase reach, generate engagement and capture the attention of audiences earlier in the funnel.

Both strategies complement each other within a Paid Media strategy to increase the visibility of your brand, attract qualified traffic and achieve measurable results in record time.

Benefits of Paid Media (SEM and Social Ads) with Mindset Digital

A comprehensive Paid Media strategy can transform your digital business. Find out how we do it:

Instant Visibility Boost

With strategic campaigns on all major advertising platforms, we ensure your brand reaches your target audience quickly. From search engine ads to social media advertising, we position you in front of customers who are looking for what you offer.

Highly qualified traffic

Not only do we attract more visitors, we drive relevant traffic that is more likely to convert into customers. Through advanced segmentation and data analysis, we connect your offer with those who really need it.

Measurable ROI and constant optimization

At Mindset Digital, we measure every euro invested. Our team continuously optimises your campaigns to ensure a positive return on investment (ROI), using clear and transparent metrics.

Multichannel Flexibility and Reach

Whether you need to increase your sales, generate leads or reinforce your branding, we design multichannel campaigns adapted to the characteristics of each platform, ensuring an effective omnichannel presence.

How Mindset Digital implements effective Paid Media strategies

Our methodology, led by Mar Font, is designed to guarantee results, based on a strategic and analytical approach:

Initial Paid Media Audit and Target Audience Research

We analyse your existing campaigns or, if you start from scratch, we research the market, your competitors and your target audience. This allows us to design a tailor-made strategy to maximise impact.

Defining clear objectives

We set specific and measurable goals, such as increasing sales, reducing cost per acquisition (CPA) or improving conversion rate, aligned with your business priorities.

Keyword research (SEM)

The second step of our methodology is keyword research. We identify the words and phrases that your potential customers are using to search for the products or services you offer.

Creation of optimised campaigns

We develop customised campaigns on Google Ads, Meta Ads, TikTok Ads, LinkedIn and other key platforms. We design attractive ads, select strategic keywords and set up precise targeting.

Implementation of Funnel Strategies (Remarketing, Lookalikes…)

We don’t let interested users escape. We create remarketing campaigns to convert visitors into customers through personalised messages that reinforce your value proposition.

Optimisation and continuous analysis

We monitor the performance of your campaigns in real time, making constant adjustments to maximise results and reduce unnecessary costs.

Transparent and customised reports

We provide you with detailed and easy to understand reports showing the impact of each campaign and key metrics such as clicks, impressions, conversions and ROI.

Paid Media is the engine of growth for your business

At Mindset Digital, we understand that Paid Media is more than advertising; it’s a strategic investment in growing your business. With our expertise and data-driven approach, we help you connect with your audience, generate immediate results and build a strong digital presence.

Success stories

krakend

Woodworking machinery and tools company with a worldwide reputation for quality, robustness, efficiency and precision.

Vicens House

Leading company in the commercial outsourcing sector. Its speciality is Point of Sale Management and commercial auditing.

FAQs about Paid Media and Business Results

What is Paid Media?

Paid Media includes all paid advertising strategies on digital platforms like Google Ads, social media, and marketplaces. It’s an effective way to quickly reach your target audience and measure the impact of your campaigns.

How quickly can I see results?

Unlike SEO, Paid Media delivers immediate results, although continuous optimization improves performance over time.

Which platforms are best for my business?

It depends on your target audience. Google Ads works well to capture purchase intent, while TikTok or Meta are ideal for branding and broad reach.

How do you guarantee ROI?

We measure and continuously optimize every aspect of the campaign—from keywords to segmentation—to ensure every euro invested has a tangible impact.

What’s the difference between SEM and Social Ads?

– SEM: Search engine advertising (e.g., Google Ads, Bing Ads), targeting users with high purchase intent.
– Social Ads: Advertising on platforms like Instagram, Facebook, or TikTok, segmenting audiences by interests, behavior, and demographics.

What’s the difference between Push and Pull ads?

– Pull Ads: Respond to existing demand; they appear when users actively search, like in SEM.
– Push Ads: Generate interest among users who aren’t actively searching, as in Social Ads.

Meet our team

We are a senior team of digital marketing experts with over 30 years of combined experience among our members.

Meet us